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Imagining Consumers: Design and Innovation from Wedgwood to Corning - Studies in Industry and Society Regina Lee Blaszczyk
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Imagining Consumers: Design and Innovation from Wedgwood to Corning - Studies in Industry and Society
Regina Lee Blaszczyk
Case studies illuminate decision making in key firms-including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works-and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
408 pages, 59 Halftones, black and white
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de março de 2020 |
| ISBN13 | 9781421437248 |
| Editoras | Johns Hopkins University Press |
| Páginas | 408 |
| Dimensões | 229 × 152 × 29 mm · 603 g |
| Idioma | Inglês |
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