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Social Marketing to Protect the Environment: What Works Doug McKenzie-Mohr
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Social Marketing to Protect the Environment: What Works
Doug McKenzie-Mohr
Shows how social marketing can be successfully used to change environmental behaviour
256 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de julho de 2011 |
| ISBN13 | 9781412991292 |
| Editoras | SAGE Publications Inc |
| Páginas | 256 |
| Dimensões | 179 × 252 × 14 mm · 464 g |
| Idioma | Inglês |
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