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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications Margaret A. Morrison 2 Revised edition
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Margaret A. Morrison
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
240 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de dezembro de 2011 |
| ISBN13 | 9781412987240 |
| Editoras | SAGE Publications Inc |
| Páginas | 240 |
| Dimensões | 154 × 226 × 13 mm · 326 g |
| Idioma | Inglês |
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