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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research William O. Bearden 3 Revised edition
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
624 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de janeiro de 2011 |
| ISBN13 | 9781412980180 |
| Editoras | SAGE Publications Inc |
| Páginas | 624 |
| Dimensões | 222 × 281 × 38 mm · 1,77 kg |
| Idioma | Inglês |
| Editor | Bearden, William O. |
| Editor | Haws, Kelly |
| Editor | Netemeyer, Richard G. |
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