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The SAGE Handbook of International Marketing Kristiaan Helsen-Masaaki Kotabe
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The SAGE Handbook of International Marketing
Kristiaan Helsen-Masaaki Kotabe
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
568 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 5 de janeiro de 2009 |
| ISBN13 | 9781412934282 |
| Editoras | SAGE Publications Inc |
| Páginas | 568 |
| Dimensões | 184 × 256 × 36 mm · 1,19 kg |
| Idioma | Inglês |
| Editor | Helsen, Kristiaan |
| Editor | Kotabe, Masaaki |
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