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Handbook of Marketing Barton Weitz New edition
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Handbook of Marketing
Barton Weitz
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.
606 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de março de 2006 |
| ISBN13 | 9781412921206 |
| Editoras | SAGE Publications Inc |
| Páginas | 582 |
| Dimensões | 175 × 243 × 34 mm · 1,09 kg |
| Idioma | Inglês |
| Editor | Weitz, Barton |
| Editor | Wensley, Robin |
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