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Public Relations Online: Lasting Concepts for Changing Media Thomas A. Kelleher
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Public Relations Online: Lasting Concepts for Changing Media
Thomas A. Kelleher
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
184 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 14 de fevereiro de 2007 |
| ISBN13 | 9781412914178 |
| Editoras | SAGE Publications Inc |
| Páginas | 184 |
| Dimensões | 157 × 227 × 10 mm · 252 g |
| Idioma | Inglês |
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