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International Public Relations: Negotiating Culture, Identity, and Power Patricia A. Curtin New edition
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International Public Relations: Negotiating Culture, Identity, and Power
Patricia A. Curtin
Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
320 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de março de 2007 |
| ISBN13 | 9781412914154 |
| Editoras | SAGE Publications Inc |
| Páginas | 320 |
| Dimensões | 153 × 228 × 16 mm · 478 g |
| Idioma | Inglês |
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