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Statistics for Marketing and Consumer Research Mario Mazzocchi
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
434 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de maio de 2008 |
| ISBN13 | 9781412911214 |
| Editoras | SAGE Publications Inc |
| Páginas | 432 |
| Dimensões | 170 × 242 × 23 mm · 860 g |
| Idioma | Inglês |
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