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The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy Cathy A. Enz
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
Cathy A. Enz
Provides Masters level marketing students and practitioners in the hospitality industry with a major reference and resource book on key topics and best practices in various facets of strategic management.
1080 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de setembro de 2010 |
| ISBN13 | 9781412905909 |
| Editoras | SAGE Publications Inc |
| Páginas | 1080 |
| Dimensões | 260 × 185 × 45 mm · 1,82 kg |
| Idioma | Inglês |
| Editor | Enz, Cathy |