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The Handbook of Organic and Fair Trade Food Marketing S Wright
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The Handbook of Organic and Fair Trade Food Marketing
S Wright
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals.
312 pages, 85
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de março de 2008 |
| Data do lançamento original | 2007 |
| ISBN13 | 9781405150583 |
| Editoras | John Wiley and Sons Ltd |
| Páginas | 312 |
| Dimensões | 178 × 252 × 22 mm · 825 g |
| Idioma | Inglês |
| Editor | McCrea, Diane (Member of United Kingdom Register of Organic Food Standards and Meat & Livestock Commission) |
| Editor | Wright, Simon (O&F Consulting, London and Council Member of the Soil Association, UK) |
