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Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses D. Nichols 2006 edition
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Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses
D. Nichols
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. This is the first major study of brands and gaming and shows huge opportunities for brand development
200 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de novembro de 2005 |
| ISBN13 | 9781403998972 |
| Editoras | Palgrave USA |
| Páginas | 168 |
| Dimensões | 160 × 240 × 15 mm · 417 g |
| Idioma | Inglês |
