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Emerging Multiplicity: Integration and Responsiveness in Asian Business Development - Palgrave Macmillan Asian Business Series Sten Soderman 2006 edition
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Emerging Multiplicity: Integration and Responsiveness in Asian Business Development - Palgrave Macmillan Asian Business Series
Sten Soderman
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
304 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 15 de março de 2006 |
| ISBN13 | 9781403991768 |
| Editoras | Palgrave USA |
| Gênero | Cultural Region > Asian Studies |
| Páginas | 288 |
| Dimensões | 139 × 223 × 22 mm · 512 g |
| Editor | Soderman, Sten |
