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Future of men Marian Salzman
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Future of men
Marian Salzman
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact?from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world?they were the ones to create the buzz around ?übersexuals? and ?metrosexuals??to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de setembro de 2006 |
| ISBN13 | 9781403975485 |
| Editoras | MACMILLAN USA |
| Páginas | 256 |
| Dimensões | 140 × 17 × 225 mm · 331 g |
| Idioma | Inglês |
![Cover for Marian Salzman · Next. Now.: Trends for the Future (Paperback Book) [Reprint edition] (2007)](https://imusic.b-cdn.net/images/item/original/010/9780230600010.jpg?marian-salzman-2007-next-now-trends-for-the-future-paperback-book&class=scaled&v=1408497021)
