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Marketing and Financial Management: New Economy - New Interfaces David Walters
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Marketing and Financial Management: New Economy - New Interfaces
David Walters
The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
277 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de março de 2005 |
| Data do lançamento original | 2004 |
| ISBN13 | 9781403940971 |
| Editoras | Macmillan Education UK |
| Páginas | 432 |
| Dimensões | 156 × 234 × 24 mm · 625 g |
| Idioma | Inglês |
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