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Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management P. Kuchinka 2004 edition
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
P. Kuchinka
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
208 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de abril de 2004 |
| ISBN13 | 9781403936257 |
| Editoras | Palgrave USA |
| Páginas | 192 |
| Dimensões | 140 × 216 × 17 mm · 380 g |