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Principles of Marketing Analytics: Understand Data-Driven Decision-Making Ijeoma Onwumere
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Principles of Marketing Analytics: Understand Data-Driven Decision-Making
Ijeoma Onwumere
Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de fevereiro de 2026 |
| ISBN13 | 9781398623293 |
| Editoras | Kogan Page Ltd |
| Páginas | 392 |
| Dimensões | 250 × 177 × 27 mm · 790 g |
| Idioma | Inglês |
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/413/9781398630413.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-paperback-book&class=scaled&v=1779695794)
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)