Conte aos seus amigos sobre este item:
Applied Consumer Psychology: How to use psychological insights in marketing Gareth J Harvey 1º edição
Preço
R$ 552,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 2 - 8 de out
Receba avisos sobre novos lançamentos de Gareth J Harvey
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Também disponível como:
Applied Consumer Psychology: How to use psychological insights in marketing
Gareth J Harvey
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de dezembro de 2025 |
| ISBN13 | 9781398620834 |
| Editoras | Kogan Page Ltd |
| Páginas | 424 |
| Dimensões | 249 × 175 × 29 mm · 850 g |
| Idioma | Inglês |
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/413/9781398630413.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-paperback-book&class=scaled&v=1779695794)
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)