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Brand Global, Adapt Local: How to Build Brand Value Across Cultures Katherine Melchior Ray
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Katherine Melchior Ray
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
264 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de junho de 2025 |
| ISBN13 | 9781398619715 |
| Editoras | Kogan Page Ltd |
| Páginas | 296 |
| Dimensões | 156 × 234 × 17 mm · 454 g |
| Idioma | Inglês |
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