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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue Kate Mackie
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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue
Kate Mackie
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
280 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de maio de 2025 |
| ISBN13 | 9781398619661 |
| Editoras | Kogan Page Ltd |
| Páginas | 248 |
| Dimensões | 150 × 220 × 20 mm · 526 g |
| Idioma | Inglês |
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![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)