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Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet
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Consumer Behaviour: Understanding Consumers in a Digital Landscape
Jean-Eric Pelet
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
440 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de março de 2025 |
| ISBN13 | 9781398618640 |
| Editoras | Kogan Page Ltd |
| Páginas | 344 |
| Dimensões | 250 × 177 × 27 mm · 708 g |
| Idioma | Inglês |
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