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Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy Sarah Montano 1º edição
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Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy
Sarah Montano
Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.
384 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de novembro de 2025 |
| ISBN13 | 9781398617636 |
| Editoras | Kogan Page Ltd |
| Páginas | 304 |
| Dimensões | 240 × 169 × 20 mm · 516 g |
| Idioma | Inglês |
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