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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Hou, Zontee (Founder of Media Volery and Director of Strategy)
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Hou, Zontee (Founder of Media Volery and Director of Strategy)
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
256 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de maio de 2024 |
| ISBN13 | 9781398614604 |
| Editoras | Kogan Page Ltd |
| Páginas | 280 |
| Dimensões | 234 × 157 × 17 mm · 428 g |
| Idioma | Inglês |
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/413/9781398630413.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-paperback-book&class=scaled&v=1779695794)
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)