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Brand Management: Principles and Applications for Effective Branding Jaywant Singh
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Brand Management: Principles and Applications for Effective Branding
Jaywant Singh
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
336 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de maio de 2024 |
| ISBN13 | 9781398611580 |
| Editoras | Kogan Page Ltd |
| Páginas | 344 |
| Dimensões | 239 × 171 × 22 mm · 596 g |
| Idioma | Inglês |
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