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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Nancy Harhut
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
288 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de agosto de 2022 |
| ISBN13 | 9781398606685 |
| Editoras | Kogan Page Ltd |
| Páginas | 288 |
| Dimensões | 242 × 163 × 27 mm · 696 g |
| Idioma | Inglês |