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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies Eleonora Cattaneo
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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
320 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de março de 2023 |
| ISBN13 | 9781398606401 |
| Editoras | Kogan Page Ltd |
| Páginas | 360 |
| Dimensões | 234 × 155 × 21 mm · 538 g |
| Idioma | Inglês |
| Editor | Cattaneo, Eleonora |
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