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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules Mike Stevens
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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
Mike Stevens
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
288 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de maio de 2022 |
| ISBN13 | 9781398605428 |
| Editoras | Kogan Page Ltd |
| Páginas | 224 |
| Dimensões | 234 × 156 × 17 mm · 356 g |
| Idioma | Inglês |
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