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Innovative B2B Marketing: New Models, Processes and Theory Simon Hall 2 Revised edition
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Innovative B2B Marketing: New Models, Processes and Theory
Simon Hall
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
376 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de agosto de 2022 |
| ISBN13 | 9781398604780 |
| Editoras | Kogan Page Ltd |
| Páginas | 376 |
| Dimensões | 164 × 242 × 34 mm · 820 g |
| Idioma | Inglês |
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