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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior Michael E. Smith
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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior
Michael E. Smith
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
232 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de setembro de 2021 |
| ISBN13 | 9781398601024 |
| Editoras | Kogan Page Ltd |
| Páginas | 232 |
| Dimensões | 243 × 164 × 24 mm · 470 g |
| Idioma | Inglês |
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