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The Brand Strategist's Guide to Desire: How to give consumers what they actually want A. Simpson 1st ed. 2014 edition
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The Brand Strategist's Guide to Desire: How to give consumers what they actually want
A. Simpson
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
190 pages, XIII, 190 p.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2014 |
| ISBN13 | 9781349468966 |
| Editoras | Palgrave Macmillan |
| Páginas | 190 |
| Dimensões | 216 × 140 × 13 mm · 276 g |
| Idioma | Inglês |
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