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Inclusive Branding: The Why and How of a Holistic Approach to Brands Klaus Schmidt Softcover reprint of the original 1st ed. 2002 edition
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Inclusive Branding: The Why and How of a Holistic Approach to Brands
Klaus Schmidt
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
210 pages, XIV, 210 p.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2002 |
| ISBN13 | 9781349430154 |
| Editoras | Palgrave Macmillan |
| Páginas | 210 |
| Dimensões | 150 × 220 × 10 mm · 294 g |
| Idioma | Inglês |
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