Conte aos seus amigos sobre este item:
Brand Medicine: The Role of Branding in the Pharmaceutical Industry 1st ed. 2001 edition
Preço
R$ 305,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 6 - 12 de out
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
308 pages, 155 Illustrations, black and white; XXVII, 308 p. 155 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de abril de 2001 |
| ISBN13 | 9781349425884 |
| Editoras | Palgrave Macmillan |
| Páginas | 308 |
| Dimensões | 150 × 220 × 10 mm · 509 g |
| Idioma | Inglês |
| Editor | Blackett, T. |
| Editor | Robins, R. |
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Tracy Brain · The Pregnancy Question and the Novel: Detection and Concealment from Richardson to Hardy (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/452/9781137276452.jpg?tracy-brain-2026-the-pregnancy-question-and-the-novel-detection-and-concealment-from-richardson-to-hardy-hardcover-book&class=scaled&v=1778524558)
![Cover for Alexander Van Deursen · Digital Skills: Key to the Smart Society - Digital Education and Learning (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781349961610.jpg?alexander-van-deursen-2026-digital-skills-key-to-the-smart-society-digital-education-and-learning-paperback-book&class=scaled&v=1780316042)
![Cover for Elizabeth Palley · The Politics of Women’s Health Care in the United States (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/467/9781349961467.jpg?elizabeth-palley-2026-the-politics-of-women-s-health-care-in-the-united-states-hardcover-book&class=scaled&v=1775002995)
