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Managing Strategy Processes in Emergent Industries: The Case of Media Firms Johan Roos 1st ed. 1996 edition
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Managing Strategy Processes in Emergent Industries: The Case of Media Firms
Johan Roos
Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
178 pages, XII, 178 p.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de novembro de 1996 |
| ISBN13 | 9781349141494 |
| Editoras | Palgrave Macmillan |
| Páginas | 178 |
| Dimensões | 150 × 220 × 10 mm · 249 g |
| Idioma | Inglês |
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