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Digital Marketing Dave Chaffey 9º edição
Digital Marketing
Dave Chaffey
Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 14 de maio de 2025 |
| ISBN13 | 9781292738086 |
| Editoras | Pearson Education Limited |
| Páginas | 576 |
| Dimensões | 195 × 264 × 23 mm · 1,05 kg |
| Idioma | Inglês |