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Strategic Marketing for Non-Profit Organisations: Pearson New International Edition Alan Andreasen 7º edição
Strategic Marketing for Non-Profit Organisations: Pearson New International Edition
Alan Andreasen
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
474 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de novembro de 2013 |
| ISBN13 | 9781292042749 |
| Editoras | Pearson Education Limited |
| Páginas | 480 |
| Dimensões | 216 × 276 × 16 mm · 1,18 kg |
| Idioma | Inglês |