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Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising Richard Nelson 1º edição
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Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising
Richard Nelson
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
144 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de novembro de 2015 |
| ISBN13 | 9781138977846 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 144 |
| Dimensões | 233 × 157 × 12 mm · 213 g |
| Idioma | Inglês |
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