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Sport Entrepreneurship and Innovation Vanessa Ratten 1º edição
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Sport Entrepreneurship and Innovation
Vanessa Ratten
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.
The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
290 pages, 21 black & white illustrations, 23 black & white tables, 21 black & white line drawings
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 22 de novembro de 2016 |
| ISBN13 | 9781138941748 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 264 |
| Dimensões | 153 × 232 × 16 mm · 428 g |
| Idioma | Inglês |
| Editor | Ferreira, Joao J. (University of Beira Interior, Portugal) |
| Editor | Ratten, Vanessa (La Trobe University, Australia) |
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