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Social Psychology of Consumer Behavior - Frontiers of Social Psychology Michaela Wanke 1º edição
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Social Psychology of Consumer Behavior - Frontiers of Social Psychology
Michaela Wanke
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Marc Notes: Originally published: 2008.; Includes bibliographical references and index.; This volume provides coverage of the latest research in the fields of social psychology and consumer behaviour. The topics covered include affective and cognitive feelings, social and media influences, and goals and self-regulation. Publisher Marketing: The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields social psychology and consumer behavior provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing."
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 21 de maio de 2015 |
| ISBN13 | 9781138882942 |
| Editoras | Taylor & Francis Ltd |
| Gênero | Aspects (Academic) > Business Aspects |
| Páginas | 406 |
| Dimensões | 228 × 154 × 30 mm · 588 g |
| Idioma | Inglês |
| Editor | Wanke, Michaela (University of Mannheim. Germany) |
