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Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations - Routledge Communication Series Eyun-jung Ki 2º edição
Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations - Routledge Communication Series
Eyun-jung Ki
Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
394 pages, 17 black & white tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 21 de abril de 2015 |
| ISBN13 | 9781138853829 |
| Editoras | Taylor & Francis Ltd |
| Gênero | Interdisciplinary Studies > Communication Studies |
| Páginas | 362 |
| Dimensões | 151 × 226 × 22 mm · 556 g |
| Idioma | Inglês |
| Editor | Ki, Eyun-Jung (The University of Alabama, USA) |
| Editor | Kim, Jeong-Nam (Purdue University, USA) |
| Editor | Ledingham, John A. |