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Public Relations for Management Success - Routledge Library Editions: Management Frank Jefkins 1º edição
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Public Relations for Management Success - Routledge Library Editions: Management
Frank Jefkins
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
144 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 29 de outubro de 2019 |
| ISBN13 | 9781138571662 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 148 |
| Dimensões | 138 × 215 × 17 mm · 198 g |
| Idioma | Inglês |
![Cover for Frank Jefkins · Modern Marketing Communications (Paperback Book) [1990 edition] (1991)](https://imusic.b-cdn.net/images/item/original/943/9780216926943.jpg?frank-jefkins-1991-modern-marketing-communications-paperback-book&class=scaled&v=1440863388)
![Cover for Frank Jefkins · Public Relations for Marketing Management (Paperback Book) [Second Edition 1983 edition] (1983)](https://imusic.b-cdn.net/images/item/original/150/9780333359150.jpg?frank-jefkins-1983-public-relations-for-marketing-management-paperback-book&class=scaled&v=1608832369)
