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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions Paul Gibbs 1º edição
Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions
Paul Gibbs
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
153 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de janeiro de 2017 |
| ISBN13 | 9781138162464 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 156 |
| Dimensões | 150 × 220 × 20 mm · 453 g |
| Idioma | Inglês |