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Festival and Events Management Ian Yeoman 1º edição
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Festival and Events Management
Ian Yeoman
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
440 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2 de novembro de 2015 |
| ISBN13 | 9781138133303 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 440 |
| Dimensões | 150 × 220 × 20 mm · 970 g |
| Idioma | Inglês |
| Editor | Ali-Knight, Jane |
| Editor | Drummond, Siobhan |
| Editor | McMahon-Beattie, Una |
| Editor | Robertson, Martin |
| Editor | Yeoman, Ian |
