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The Political Marketing Game J. Lees-Marshment
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The Political Marketing Game
J. Lees-Marshment
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
280 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 29 de março de 2011 |
| ISBN13 | 9781137516428 |
| Editoras | Palgrave Macmillan |
| Páginas | 259 |
| Dimensões | 217 × 141 × 18 mm · 364 g |
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