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Winning Minds: Secrets From the Language of Leadership Simon Lancaster 2015 edition
Winning Minds: Secrets From the Language of Leadership
Simon Lancaster
In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.
236 pages, 17 black & white tables, 3 diagrames
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de julho de 2015 |
| ISBN13 | 9781137465924 |
| Editoras | Palgrave Macmillan |
| Páginas | 226 |
| Dimensões | 215 × 140 × 15 mm · 380 g |
| Idioma | Inglês |