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The Social License: How to Keep Your Organization Legitimate John Morrison
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The Social License: How to Keep Your Organization Legitimate
John Morrison
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
202 pages, 1 maps
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de agosto de 2014 |
| ISBN13 | 9781137370716 |
| Editoras | Palgrave Macmillan |
| Páginas | 187 |
| Dimensões | 218 × 144 × 18 mm · 384 g |
| Idioma | Inglês |
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