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MBA Marketing - MBA Series McDonald, Malcolm (Cranfield University, Bedford)
MBA Marketing - MBA Series
McDonald, Malcolm (Cranfield University, Bedford)
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
544 pages, 25 black & white illustrations, 25 black & white tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de dezembro de 2013 |
| ISBN13 | 9781137300294 |
| Editoras | Bloomsbury Publishing PLC |
| Páginas | 544 |
| Dimensões | 154 × 230 × 26 mm · 820 g |
| Idioma | Inglês |