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The Competitive Advantage of Emerging Market Multinationals Peter J Williamson
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The Competitive Advantage of Emerging Market Multinationals
Peter J Williamson
Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
374 pages, 21 b/w illus. 32 tables
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de abril de 2013 |
| ISBN13 | 9781107032552 |
| Editoras | Cambridge University Press |
| Gênero | Aspects (Academic) > Business Aspects |
| Páginas | 376 |
| Dimensões | 152 × 229 × 22 mm · 670 g |
| Idioma | Inglês |
| Editor | Fleury, Afonso |
| Editor | Fleury, Maria Tereza Leme |
| Editor | Ramamurti, Ravi (Northeastern University, Boston) |
| Editor | Williamson, Peter J. (Judge Business School, Cambridge) |
