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Social Marketing: Behavior Change for Good Nancy R. Lee 7 Revised edition
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Social Marketing: Behavior Change for Good
Nancy R. Lee
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
576 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de junho de 2023 |
| ISBN13 | 9781071851647 |
| Editoras | SAGE Publications Inc |
| Páginas | 576 |
| Dimensões | 234 × 185 × 34 mm · 1,14 kg |
| Idioma | Inglês |
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