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The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
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The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de agosto de 2026 |
| ISBN13 | 9781041293606 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 170 |
| Dimensões | 150 × 220 × 20 mm · 490 g |
| Editor | Pereira, Vijay |
| Editor | Shams, Riad (Northumbria University, UK) |
| Editor | Thrassou, Alkis |
| Editor | Vrontis, Demetris |
