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The Communal Consumption Experience: Rituals, Exchange and the Business of Connection
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The Communal Consumption Experience: Rituals, Exchange and the Business of Connection
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| A ser lançado | 16 de outubro de 2026 |
| ISBN13 | 9781041048893 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 98 |
| Dimensões | 150 × 220 × 10 mm · 185 g |
| Editor | Bauer, Brittney C. |
| Editor | Mills, Adam J. |
